Learning Points trigger various ways of perceiving information in individuals. They also have other advantages and benefits: they help to increase knowledge about new developments which only certain target groups know about, they promote knowledge, places or organisations where they are placed. Learning points help further develop the knowledge of individuals and they connect knowledge at various levels in a simple, yet effective way. Learning Points enhance the recognisability of companies and individuals in their own country and abroad. They are attractive to domestic and foreign tourists. Viewing a Learning Point can be combined with a visit to an organisation or the surrounding area where the Learning Point is placed; it represents a special experience to individuals or groups of people.
A Learning Point can be set up by any organisation (public or private) or an individual who believes that it can present a useful teaching content. For companies, involved in the Learning Brand process, setting up to 5 Learning Points is complimentary.